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PRE-ORDER Essays on early-stage startup growth - ebook

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My 2nd book [TBA] essays on early-stage startup growth will be available as an ebook to enjoy soon.

Almost 3 years ago I joined VC after working in multiple startups as a founder or operator. I spent 2.5 years in portfolio development implementing my past learnings at scale on our almost 100 portfolio companies before joining the investment team.

This book is a collection of learnings during these years following my journey and areas I’ve been focusing on from identifying a perfect founding team to coaching them to raise a significant seed round. 

Essay sections:
  1. Growth
  2. Growth hacking
  3. Founders
  4. Narrative
  5. Numbers
  6. Investors
The exact number of essays in this collection will be something between 50-100.

The book is a recommended read for startup founders at every stage similar to pre-founders planning their first startup.

The ebook will be available for download on this page as soon as it's published during H1/2023.
You will get a PNG (116KB) file

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Mari Luukkainen

Principal at Icebreaker.vc with a portfolio of 100+ startups. Ex-growth operator of a 15% profitable MoM startup. Founder of a non-profit creating tech jobs for immigrant women Herizon.io. Investor of the year in NWITA.


On this site, I share learnings about a startup as online courses and books.


Read more about Mari Luukkainen.


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